In response to significant demand from the primary sector, we are proposing to expand the C4LSC to establish 4500 primary school based Change for Life Sports Clubs. These will model the secondary club approach, positioned to attract less active young people by creating modern and innovative clubs on the primary school site.
They will be focused on primary age children in years 3 and 4 where there is currently a gap in the provision of high quality school club and competitive opportunities. Also, where there is a need for progression from activity that focuses on the ‘fundamental’ activity such as simple skill development at years 1 and 2 to ‘sport specific’ activity that involves playing the sport at years 5 and 6. Therefore the activity will be ‘multi-sport’, with a focus on engaging activities that take their influence from a range of sports skills that will be modified to be delivered at minimal expense, in any school irrespective of location and size.
There will be three themes for these clubs with the rationale for the choice of these themes being based on their attractiveness to appeal to the type of young person we are targeting and their consistency with the multi-sport approach. Also, recognising the window of opportunity to inspire young people through the London 2012 Olympic and Paralympic Games, we would want to try and utilize the power and Inspiration of Olympic and Paralympic sports. This could be under a brand that replicates the idea of multi-discipline events that occur at the games such as triathlon, modern pentathlon and decathlon. The themes of the Change for Life Sports Clubs are:-
Adventure (decision making, teamwork, problem solving)
Creative (self expression, freedom, creativity)
Target (focus, personal challenge, determination)
Date: 22nd May 2012
Time: 13:00 PM - 15:00 PM
Date: 22nd May 2012
Time: 13:00 PM - 15:00 PM
Date: 25th May 2012
Time: 09:00 AM - 12:00 PM
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